IQOS ILUMA VS. TRADITIONAL SMOKING: A HEALTHIER CHOICE?

As global awareness of the health consequences of tobacco use grows, many adult smokers are seeking alternatives to conventional cigarettes. One such innovation is the IQOS ILUMA, a heat-not-burn (HNB) device developed by Philip Morris International. Designed to offer a potentially reduced-risk experience, the IQOS ILUMA is increasingly seen as a t